The Lift Team Our Leadership
Lift’s Leadership team bring years of experience in foiling, manufacturing, product innovation and building global brands to the watersports industry. Our passion and experience is what has helped Lift separate ourselves from the industry and establish a higher standard in foiling.
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NICK LEASON – CO-FOUNDER & CEO
As an engineer and avid surfer in Puerto Rico, Nick brought his dream to reality: creating the world’s first eFoil surf board.
MICHAEL LEASON – CO-FOUNDER
Michael Leason is the cofounder of Lift, and a seasoned entrepreneur with an extensive manufacturing background. He and Nick developed the eFoil from concept to prototype to mass-production reality, while maintaining Lift’s values of quality and community.
RSA Watersports Leadership
Lift’s team bring years of experience in foiling, manufacturing, product innovation and building global brands to the watersports industry. Our passion and experience is what has helped Lift separate ourselves from the industry and establish a higher standard in foiling.
SAMUEL ASCASO – FOUNDER & CEO
a passionate water sports enthusiast with a strong focus on foiling. His vision is to bring the Lift experience across the Balearics and Spain, expanding the community and making the feeling of flying over water accessible to riders everywhere.